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Case Study

Priyanka Modi, AM:PM

Since I was a young girl, I had my heart set on working in fashion. I attended Pearl Academy and London School of Fashion to pursue my passion. Luckily, my husband, Ankur, shared my vision. Together, we launched AM:PM Fashions,

a luxury clothing brand, in 2002. My journey as Founder and Creative Director has been a roller-coaster ride—long and testing yet tremendously fruitful.

We started with one tailor in a garage. Today, we’re a team of 250! Slowly but surely, we’ve built our brand, expanding to three sub-operations—AM:PM , TWELVE AMPM and a couture line. Our flagship store is in New Delhi, and we’ve opened 10 more across major Indian cities. My dream is for AM:PM to evolve into a lifestyle brand. Managing 1 big business, 3 different sub-brands, and a family of 5 with 2 young sons — I’m always multitasking! Between juggling home, work, and a social life, 24 hours never seemed enough. As they say, either you run the day, or the day runs you. I would attack my day, but it was missing a clear goal and vision. I was successful, yet I endlessly questioned my own capabilities. Somewhere, I had distorted reality, and it was time for a reality check.

At the time, my mother-in-law was attending SKC’s Leadership Programme. I could instantly see changes within her. Inspired, I realised how much I could benefit from this, how much I had to learn and grow. SKC was an eye-opener. There were so many facets to myself that I needed to work on, before I could be an effective ‘Leader’. I learnt to trust my team. This completely transformed their response towards me. I became inspiring and motivating. Better communication, training, and delegation helped immensely. Attrition reduced remarkably. Before, my days used to look so overwhelming. By centring and grounding myself, I am now able to focus on what needs to

be done and how to do it.

The power thought ‘I recommend you take care of the minutes, for the hours will take care of themselves’ is my daily inspiration. I prioritize my time right from my year, months, weeks, and days, down to my very seconds. It tells me exactly where I stand, and where I want to go. Managing my time has created more room for my work, family, and myself to work beautifully in tandem. I can finally say I’ve conquered a long-standing personal goal — that elusive

‘work-life balance’! SKC intervention went beyond professional and personal realms. All my life, people told me to meditate. I never understood it. But 8.5 minutes changed my whole life. It’s miraculous! From an anxious, agitated person, I’ve simply calmed down. Today, I am happy; not only in a moment, but constantly.  

Today, I can love. Not just my family, but everyone around me. Companies and financial success can come and go, but this is something profoundly more fulfilling. I didn’t go to SKC looking for love and happiness, yet I found the greatest joy

any human needs. I wish more people could do this — it’s fantastic!