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Case Study

Anju Modi, Anjuman Brand Designs Pvt. Ltd.

I grew up amongst the poetry of Rabindranath Tagore and the paintings of Raja Ravi Varma, in the beautiful surroundings of Ranchi with greenery and waterfalls all around. Singing, photography, painting, and sketching have been my hobbies ever since I remember. My passion is exploring our heritage and culture and to keep reinventing and reviving it, for which I am happy to go to the remotest corners of our country. My upbringing, passion, and inclination
have fuelled my creativity and the artist in me, at all times.

My brand ‘Anju Modi’ has gone global and I have won several accolades; but what I am today is not the result of overnight success but a rise from humble origins. Being a single parent at the age of 28, I was pushed into a vortex,
not knowing what to do or where to go. My family stood by me. I started my career in Bangalore, as a Sales executive at an Antique and Curios shop in the handloom division. Here I was exposed to crafts and craftsmen. After 2 years, I returned to Delhi to join my sister and worked together at her Boutique. Soon all realized that it was time for me to go solo and I took my maiden flight. At 32, I started from my home in Delhi with a dream to buy my own property. During the day, I attended to customers and late in evening visited craftsmen. Growth was happening at such a rapid rate that I didn’t have an opportunity to sit back and take a glance at all my accolades and achievements. In ’95, I bought my first office space and have not looked back since then.


I took up the SKC-EPP program on recommendation of my nephew, Anirudh Khaitan, hesitantly, for I didn’t know if I needed a management course at this stage. I was an established, successful, renowned, founder member of FDCI
and had more than enough credibility. However, soon I realized, it was much more than just a management course.

The sessions at SKC were mind opening and stimulated brainstorming and reflection into my personal and professional engagements. I understood that in order to achieve tangible results I had to first clarify certain essential intangible aspects of my life.

As I had started from scratch, I was in the habit of doing it all on my own and was always too involved in my day-to-day activities. The tools of Delegation learnt at SKC have changed my entire approach. I moved away from a strict, demanding leader to one that understands the limitations and perspectives of employees. I am concerned, now, more with the intentions, rather than just the output produced. My very definition of growth, now, is premised on my ability to empower people and enabling them to harness their full potential. I am setting up a 16,000 sq.ft. workspace, which I couldn’t have even dreamt of without my learnings. I have developed a sense of calmness in the interior - one that was masked by calmness in the exterior. Today, after SKC, I truly feel the essence of the adage ‘Vasudev Kutumbakarm ’ and feel one with the Universe.